section: webinar · 2026-08-11 · 16:00 cest
Webinar · Tuesday 11 August · 16:00 CEST

What actually has to happen,
in what order, to make
a company AI-native

45 minutes for leaders of SMB companies, plus live Q&A: why most adoption stalls, the stages that actually work, and a real firm that walked the whole path.

Save my place → recording sent to everyone who registers
futureorgdesign.comthe_webinar — 11 aug 2026
section: practicals · count: 04
when
Tue 11 August

16:00 Warsaw · 15:00 London. One hour, ending at 17:00 CEST.

where
Google Meet

The join link arrives by email as soon as you register, with a calendar invite.

language
English

Ask your questions in English or Polish — whichever you are comfortable with.

recording
Recorded

Everyone who registers gets the recording, sent the same evening.

section: agenda · parts: 04
what we'll cover

Four parts, in this order.

Not four topics. Four moves — and the order between them is what decides whether any of it holds.

01
part_01 — what has been tried

How companies have gone about AI so far

The patterns that keep repeating: tools handed out, a pilot in one department, a round of training, an internal champion. What each one produces, and where each one runs out.

02
part_02 — why it stalls

Why it stalls — and it is not the technology

Adoption is a learning problem before it is a technology problem, and most rollouts are sequenced against the software rather than against how people actually learn a new way of working. That mismatch is where the momentum goes.

03
part_03 — the stages

What actually has to happen, stage by stage

The four stages, in order, with the reasoning for the order — what happens at each one, what changes in the company, and what you are deliberately not doing yet.

04
part_04 — walked, not theorised

A real firm that walked the whole path

Each stage shown against a company that actually went through it — an engineering firm, over twelve months, with no technical staff. What worked, what nearly stopped it, and what the company looks like now.

section: takeaways · count: 03
what you leave with

Three things you can use on Monday.

01 — the sequence
The order of operations

What has to be in place before what. Most of the value is in knowing which moves are premature, not in knowing which moves exist.

02 — a position
Where your company actually is

The stages are described plainly enough that you can place your own company on them while you listen, and see what that makes the next move.

03 — the evidence
What twelve months looks like

One company, told honestly — including the part in the middle where the value dips and the whole thing nearly got cancelled.

section: fit · self_select
who it's for

Worth an hour if this is you.

Come if

  • You are the person carrying AI in an SMB company — the owner, the executive it landed on, or the consultant brought in to do it.
  • You have done the learning. The courses, the reading, the experiments — and now you are facing your own company with it.
  • Something is already running: a pilot, some tools, a bit of training. It has not turned into change yet.
  • You want the sequence rather than another list of what is possible.

Probably skip it if

  • You are looking for prompt techniques or a tool comparison. This is at the level of the company, not the desk.
  • You want an AI strategy written for you. This is about how you run it yourself.
  • You are here for what is coming next in AI. This is about what to do with what already exists.
  • Nobody in the company owns this yet. The session assumes someone does, and that it is you.
section: register · 2026-08-11T16:00+02:00
save your place

Tuesday 11 August, 16:00 CEST.

The join link and a calendar invite arrive by email straight away, then a reminder the day before and an hour ahead.

We'll email you the join link, two reminders, and the recording afterwards. Nothing else, and you can unsubscribe from any of it in one click. How we handle your details: privacy notice.

section: host
who's running it

Cezary Zubik

Cezary Zubik
founder — futureorg design

The method comes out of doing it, not observing it.

Fifteen years in enterprise sales and go-to-market, including advisory work at Gartner across 400+ executive sessions, and execution roles at Scandit, Zowie and Droppe.

For the last year, running a full AI transformation inside a real engineering firm end to end — which is where the four stages, and the reasoning for their order, actually came from. That company is the case walked in part four.